Monday, May 25, 2009
† Web Design 2 - Mood Board and Site Map
This project is to redesign the website for a.e.i.o.u Studio. A.E.I.O.U Studio actually is a company which selling stationery and gifts products for both local and international markets since year 1996.
Client and Website’s Analysis
A.E.I.O.U Studio’s product range carries a myriad of handmade cards designed for all occasions. This website actually has nice content arrangement. But it still lack of the ‘feel’ for a gifts product website. This website is kind of too ‘simple’ for a website which is selling gifts products.
The logo for this website makes me feel like it’s ‘hiding’ at the bottom of the website. They should place their logo on the ‘hot spot (ex: top left of the page or the centre of the page.)’ of the website. So the user can clearly know that they are in the website of A.E.I.O.U Studio.
This website is actually to provide the user on the ideas to buying a gift for their family/friends/loves one. However, the ‘product page’ for the website is not really user friendly. The users have to click on every single ‘link’ for full view of the product. They should provide the thumbnails that user able to see the whole product. And I think is better that they state the price on every products. Because currently they didn’t stated they price so the user can’t estimate the budget for their gifts.
And I found there’s some missing part on the Website. Example The copyright for the website, the copywriting for the website should appear in every single page. However, this website just ha the copywriting on the Index page.
Concept Proposal
This website was done in 2006. A.E.I.O.U Studio’s selling point is actually their unique handmade design.
Hence, I will redesign their website by using their corporate identity colors which are red and white. My goal for this website it to be more looks like cooperate website because the A.E.I.O.U Studio has distributed its products to more than 500 retailers nationwide. So, I need to clearly show the cooperate identity for this company.
And I did notice that they dint update their website since 2006. Which means that they never update their website for 2-3 years. So, I might design a website for them which will be more easy to access and user-friendly.
Target Audience
My target audience will be female consumer the ages will be within 15 - 30. Because normally female will be more take care of the packaging of gifts. The hand made cards from my client were a best selling point for their company. The point of 'hand made cards' will be also attract the consumer on buying their products.
Short & Long term Site Goals
The redesign for my client website will be more into collage style, hence the audience can be feel the feeling of 'hand made' in the whole website. The art direction of collage will be one of the way of promoting my client's website. So the art direction for whole website might increase the business value of 'hand made' card. I will highlight the 'hand made card' and 'wrapping paper' product from my client.
